Photo by www.ferrariagri.it
Ferrari
In October, Handlers Equipment became the new exclusive importer and distributor of Ferrari Tractors in BC. With over 30 years in business, the family-owned, Abbotsford-based Handlers Equipment serves customers throughout the Vancouver metropolitan area and in a large area of southern and western British Columbia.
Born in Italy during the post-war reconstruction, Ferrari Tractors have long been intertwined with the mechanical evolution of agriculture. In 1965 they launched their first articulated tractor to great success. In those early years, Ferrari already had a remarkably high technological orientation. Their product offerings have ranged from the first motor mowers, to the first agricultural machines for the transport of foodstuffs across very rough terrain.
“Ferrari is pleased to add another highly experienced and successful dealership to our Canadian network,” said John Webb, regional account manager for BCS & Ferrari Sales, “Handlers Equipment has proven to be customer focused and adaptive to the ever-changing demands of the marketplace.”
The Vega and Cobram Series Tractors have been designed for narrow rows, very tight turns with a low center-of-gravity for stability: row crops, vineyards, orchards, greenhouses and nursery gardens as well as the routine maintenance work, in both summer and winter, typically done by local municipalities.
“Thanks to the isodiametric wheels, low center of gravity, rigid frame and front-wheel steering, the best qualities of Ferrari are their agility and maneuverability.” said Joel Venema, Agriculture Sales Manager at Handlers Equipment. “Ferrari has been a pioneer when it comes to technology and innovation and Handlers is pleased to offer their products to hardworking orchard and horticulture farmers seeking high-quality products.” ■