The traditional glass wine bottle is getting a lot of competition of late from boxed wine, canned wine, and even paper bottles, and now faces another up and comer in the form of a new aluminum bottle.
Limerick Lane Cellars from Sonoma County is leading the way, launching a new sustainable premium wine brand in August, 2020 called Revelshine, packaged in aluminum bottles that are almost indestructible, but are also infinitely recyclable.
Limerick says the wines are designed to be taken on the road … or on a rough hiking trail … providing the security of tough packaging with light weight to make hauling it back a breeze.
"While my work life has always led me through wine, my passion and love is the outdoors,” said Revelshine founder Jake Bilibro. “Rivers, mountains, beaches, music festivals - this is where I find my inspiration. I realized, along with my other friends who are surfers, skiers, kayakers, mountain bikers and musicians, that you just do not have good wine where we enjoy these activities. If you do, it is because you had to go to extraordinary lengths to bring it. No matter the bottle, the glass doesn't work on the beach or the river. And that is how Revelshine was created.”
The aluminum bottles are meant to be packed in and packed out, helping reduce pollution and waste. In its quest to protect the environment, Revelshine also has partnered with 1% for the Planet to give back and is working towards creating additional sustainable and socially responsible products in the future.