The surge in popularity of dried fruit requires modern packaging, like these from Iran.
Dried fruit isn’t new to retail, but delivering dried and freeze-dried fruit in new and innovative ways is important to draw in both retailers and their consumers who seek out healthy and tasty bites. The growth in this market is apparent around the world.
Canadian contender
Despite the name, Oatme Superfood isn’t a cereal company, but rather a company focused on nutrient-packed flavourful snacks.
Oatme showcased its new freeze-dried Yogurt Bites alongside the existing line of 10 freeze-dried fruits at the 2024 Vancouver-based From the Ground Up trade show this Spring.
The annual event, put on by Good to Grow, is the food and beverage processing industry insider’s glimpse into what’s new, exciting and potentially, the next big thing. From lemon slices and raspberries to figs and dragon fruit, the Oatme’s freeze-dried fruit is perfect for a cereal topper, addition to yogurt or straight up snack.
Standout dried fruit packaging
Zar Negaran, a maker of numerous dried fruits based in Iran, contracted ZarifGraphic to create new packaging to appeal in chain stores and with exporters.
The journey began with creating eye-catching designs that made the products the star (photo right.) Various designs were developed with one selected to cater to the diverse range of Zar Negaran fruit products.
A rich colour palette for 34 distinct Zar Negaran products was curated in a way that wouldn’t take away from the necessary product packaging text. Multiple prototypes were crafted and scrutinized before advancing to printing where colour accuracy and presswork supervision were key.
Rise in freeze-dried fruits and vegetables
The latest industry analysis on Europe’s freeze-dried fruits and vegetables market from researchandmarkets.com indicates significant growth potential. The report highlights an expected increase in market value from $7.74 billion USD to $10.61 billion within the next five years.
As European lifestyles continue to evolve along with those around the world, the demand for convenient and quick meal options has escalated, contributing to the rise of the freeze-dried fruits and vegetables market. Plus, an inclination towards healthier and time-saving food, coupled with increased disposable income, has enhanced the freeze-dried fruit market.