Absolut Vodka is shaking up their ready-to-drink (RTD) lineup with the launch of Absolut Ocean Spray Vodka Cranberry.
This collaboration is the first time Ocean Spray has brought its real juice credentials to the spirits category in Canada, crafting a collection of ready-to-drink cocktails by combining premium Absolut Swedish Vodka with real cranberry juice from Ocean Spray.
“We’re thrilled to collaborate with Absolut to bring this iconic cocktail by two iconic brands to Canadians in a convenient format,” says managing director, Ravish Kohly. “We’ve seen tremendous success in the U.S. and look forward to offering Canadians the same great choices made with real cranberry juice.”
These refreshing cocktails are now available in a variety pack, ideal for sipping this holiday season. The four unique flavours include Vodka Cran-Grape, Vodka Cranberry, Vodka Cran-Pineapple and Vodka Cran-Raspberry.
“In a category as dynamic as RTDs we seek to consistently bring new innovation to our consumers,” says Alanna Howe, senior portfolio manager, at Corby Spirit and Wine. “Our lineup of vodka cranberry cocktails are all made with real cranberry and we can’t wait for Canadians to try them.”