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Oppy, a leading grower, marketer and distributor of fresh produce, announces its groundbreaking collaboration with G&M Farms to introduce two exclusive proprietary blueberry varieties: Pink Cosmo and Hunkaberry.
Both developed by horticulture professor Dr. Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, California, the brands redefine the traditional blueberry experience with their distinctive flavors, sizes and visual appeal.
“It’s been a collaborative effort to develop these exceptionally unique products that will differentiate the category,” says Tim Crane, Oppy’s category manager for blueberries. “Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial — making them a stand-out in the berry aisle.”
Pink Cosmo offers a delightful blend of classic blueberry taste with bright floral notes, peachy sweetness and a hint of fizz, all wrapped in a visually stunning spectrum of pink hues. They will make their seasonal debut at the end of May.
Setting a new standard for jumbo blueberries, Hunkaberry features an exceptionally large and popable size of over 18mm which is harvesting early May through June. Boasting a firm texture and satisfying crunch, each bite is audaciously sweet with low acid.
“We couldn’t be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy,” says Greg Willems, owner of G&M Farms.
“This collaboration represents years of experimentation and a longstanding relationship between our teams.”
Both boasting an impressive 18-plus brix level, Pink Cosmo is available in 4.4 oz clamshells with Hunkaberry in 9.8 oz packs. Diverse offerings, like this from Oppy’s berry program, cater to the evolving preferences of consumers worldwide.