Rockit Apples
Rockit Global, the company behind miniature Rockit apples marketed in convenient recyclable tube packaging, scooped the Marketing Campaign of the Year Award for its new brand campaign in China.
China now accounts for 50 per cent of Rockit’s global sales, and the company launched a major marketing campaign in 2019.
Rockit apples were positioned as a healthy and convenient snack alternative for school kids and for young professionals seeking healthy options for snacking on throughout their working day.
With a tagline in Mandarin, ‘The little goodness you can hold’, Rockit undertook a number of promotional activities, including a campaign for Children’s Day on June 1st.
“Ensuring your brand stands out in a crowded market such as China is always a challenge,” said Rockit Global’s China market manager, Eric Dai. “This award is fantastic recognition of a brand message that was tailored to engage and resonate with Chinese consumers and was well executed across a range of channels.”