Ron Rubin Winery and Amcor Rigid Packaging have partnered to introduce BLUE BIN, a significant step in eco-conscious wine packaging. This 750mL bottle is crafted entirely from 100% recycled PET plastic, showcasing a blend of sustainable innovation and consumer consciousness.
Glass bottles account for 30 percent of the wine industry’s carbon footprint—the single largest environmental impact across the value chain of the product. A wine bottle made from PET is 85 percent lighter than one made from glass and has one-third the greenhouse gas emissions.
Ron Rubin Winery conducted a two-year assessment of wine packaging to develop a premium wine for eco-conscious wine-lovers. The new bottles feature Plasmax technology, a thin glass layer preventing the wine from ever touching the rPET, fully protecting the taste and quality.
“Plasmax is a thin, glass-like oxygen barrier on the inside of the bottle; this protective barrier holds the wine, while the PET bottle holds the shape,” says marketing manager Jonathan Jarman, Amcor Rigid Packaging. “This is truly a transformational moment for North American wine market, ushering in an era where the product’s packaging is valued and celebrated as deeply as the product itself."
BLUE BIN aligns with Ron Rubin Winery’s ethos of sustainability. The winery is one of only 33 Certified B Corporation wineries in the world.