Food and beverage producers and processors in British Columbia are getting help to increase sales and build export markets with a fouth round of program funding, anticipated to support 15 projects with almost $600,000 in funds.
“We’re working hard to diversify our trade, and through the B.C. Agriculture and Food Export Program, we will provide food and beverage processors across the province with more opportunities to grow and expand their business into new markets,” says Heath MacDonald, federal minister of Agriculture and Agri-Food.”
“Our producers and processors work hard to produce high-quality products for Canadians and the world to enjoy.”
B.C. food exporters reported success signing new retail partnerships and increasing sales in global markets, following earlier funding rounds.
Pacific Rim Distributors in Vancouver received almost $23,000 to expand Canadian craft beer and spirit sales in international markets. Partnering with Costco Japan, B.C. craft beer was sampled in 19 locations and a online ad campaign showcased B.C.-crafted cocktails in Costa Rican markets.
Vancouver-based Padmashri Naturals Inc. received $26,000 to target new markets in Singapore and Thailand, developed digital campaignsand promotional materials and attending tradeshows to educate customers about their B.C.-made Ayurvedic wellness supplements.
“When visiting Japan, Korea and Malaysia on the trade mission with the Premier, I heard how respected and trusted B.C. is as a source for high-quality food," said Lana Popham, B.C.’s minister of agriculture and food. "By helping B.C. companies grow relationships in international markets, we’re opening the door to new, long-term export opportunities to help B.C. food and beverage businesses succeed globally.”
Applications are open until September 5, 2025. The B.C. Agriculture and Food Export Program is delivered by MNP.
