This fall, Château d'Esclans of Provence, France, will continue to increase global rosé consumption with the debut of their new, first-of-its-kind luminous bottle, Rock After Dark. Exclusively available at select hot spots around the globe, patrons will be able to enjoy the glowing bottle, beautifully featuring an etched Roman goddess, in a high-energy nighttime setting.
“At Château d'Esclans, we're continually looking to reinvent the rosé category while maintaining an elevated experience,” says developer Sacha Lichine. “The Rock After Dark luminous bottle will allow rosé to have a new occasion, with this eye-catching bottle, and we're thrilled that we're able to expand the category into new occasions with this product designed specifically for the night.”
The brand is no stranger to disrupting the rosé category.Intentionally designed to enjoy after the sun sets, the glowing bottle allows for ease of pouring in a nightlife setting with a Stevlin Lux closure, rather than the standard cork top.
Rock After Dark is produced from a small selection of select terroirs at Château d'Esclans. The wine is described as fresh, lively, expressive and aromatic. Lichine notes that this flavour profile has been missing in this space and represents an opportunity to expand the #RoséAllDay movement to #RoséAfterDark.
Available exclusively in a magnum format, Rock After Dark seeks to elevate the rosé lifestyle that already speaks to glamour, luxury and the joie de vivre.
The Rock After Dark Bottle will officially launch in the U.S. at the Formula 1 Las Vegas Grand Prix on Nov. 21-23