Commerce7, the leading provider of direct- to- consumer solutions for wineries, announced in January that its parent company Fullsteam has signed an agreement to acquire WineDirect software division.
“We’re excited to join forces with Commerce7 to deliver even greater value to the wine industry,” said Joe Waechter, CEO of WineDirect. “This collaboration will provide wineries with new tools to streamline their DTC operations, enhance customer experiences and drive business growth. It also enables us to focus entirely on WineDirect fulfillment services.”
As a part of the acquisition, 35 experienced WineDirect employees will join the Commerce7 team, significantly expanding the company’s customer support and operational capabilities. The combined team will play a pivotal role in Commerce7’s plans to offer 24/7 customer support, ensuring wineries have the expertise they need at all times.
“The merging of Commerce7 and WineDirect is a big step for the wine industry,” said Andrew Kamphuis, president of Commerce7. “With their expertise in support, we will launch 24/7 support later this year. The additions from their programming team will allow us to develop even faster on Commerce7. “
The company will continue investing in artificial intelligence and machine learning to advance its platform.