The TIME Family of Wines has named Dandurand as their new distribution partner, adding Canadian brands TIME Wines, McWatters Collection, and Evolve Cellars to the agency’s stellar portfolio.
Dandurand now represents TIME and its family of wines in western Canada and will drive the company’s efforts to distribute wines on a national level.
As the largest family-run wine importation and spirits business in Canada, Dandurand’s expertise and country-wide reach are key factors for this appointment.
Dandurand is known for choosing a carefully and strategically selected portfolio of producers from around the globe, but TIME is their first wine producer from Canada.
“The addition of these excellent VQA wines to our portfolio will allow us to access the customer and consumer marketplace in a deeper way, providing an even more full-service portfolio with a local offering,” said Hugues Gauthier, President of Dandurand.
With more than 130 employees and 50 years of experience, Dandurand is the largest family-run wine and spirit importation business in Canada.
Christa-Lee McWatters, general manager at TIME Family of Wines says she’s excited to work with the Dandurand team.
“With heartfelt thanks for the work of our previous distribution partners, we are ready to embark on a new journey with Dandurand, with the objective of strengthening our position as a top-quality and widely available VQA producer, in western Canada and beyond,” she said.
“We are excited to take on this new challenge to grow our brands’ presence throughout Canada. This is a plan that has been in the making for some time and we are confident Dandurand will help us achieve positive results.”