New Holland T4V
New Holland Agriculture turns 125 years old this year, celebrating over a century of commitment towards five generations of farmers across the globe, making their lives easier and the agricultural business more efficient and sustainable.
The values and vision of New Holland’s founders are the beating heart of the brand to this day, as it celebrates 125 years at the farmers’ side, providing the support they needed at all times, constantly investing and innovating so they would have the products, technologies and services to farm efficiently, sustainably and profitably.
“New Holland has a rich heritage started in a small town of Pennsylvania and has grown to be a global brand with presence across 170 countries,” said Carlo Lambro, Brand President of New Holland Agriculture. “It is a history marked by important innovations that have changed agriculture. It brings together the unique legacy of brands such as Ford, Fiat, Braud and Claeys. Most important of all, it is a history marked by people: our customers, our dealers, our employees, day after day, year after year. Together, we are facing the many challenges of agriculture, helping farmers get the job done, efficiently and profitably, and get the best from their business.”
New Holland is the farmer’s partner for every season – for good times and challenging times, Lambro says. “We are living in extraordinary circumstances that are changing how we live and work in ways we could never have imagined,” he added.
“This situation has highlighted the vital role of agriculture and brought to the attention of the public how important farmers are in their life,” Lambro says. “Agriculture has reacted to the crisis with strength, successfully ensuring the food supply without disruption in the face of exceptional difficulties. And New Holland has remained at the farmers’ side throughout, providing the support they needed. We continue to invest in the future, and we will make the most of the possibilities of new technologies, connectivity, automation and alternative fuels – working together towards sustainable agriculture. As we celebrate our 125th anniversary, at this unprecedented moment in history, we look to the future with confidence.”