Photo by Okanagan Specialty Fruits Inc.
Neal Carter
Neal Carter, President of OSF.
Okanagan Specialty Fruits Inc. (OSF) is being honoured for the fifth consecutive year with the Fruits & Veggies – More Matters® Industry Role Model award.
The award recognizes initiatives that help promote fruit and vegetable consumption as part of a healthy lifestyle. The Fruit & Veggies – More Matters® program is managed by Produce for Better Health (PBH) and the award was presented during their annual Consumer Connection conference on April 23rd in Scottsdale, AZ.
“Healthy eating is a key initiative for our company and our industry. We are proud to be contributing to this cause and honoured to be recognized for our efforts,” said Jessica Brady, Manager of Industry Relations and Education for OSF. “We would like to thank PBH for all the work they do every day to promote the consumption of fruit and veggies across the nation.”
OSF is the developer of Arctic® apples which have a beneficial trait that prevents apples from turning brown when bitten, sliced or bruised.
“Studies show that children are substantially more likely to eat fruit if it is sliced,” says Neal Carter, President of OSF. “Our non-browning Arctic® apple fresh slices are more appealing and make it more convenient for families to increase their fruit intake.”