The Thompson Okanagan Tourism Association (TOTA) in partnership with Tourism Kelowna, is proud to announce its 2025 Summit and annual general meeting, taking place October 22 and 23 at the KF Centre for Excellence in Kelowna. With the theme “New Routes, Bold Futures: Navigating Tourism’s Transformation,” the two-day event will bring together leaders and stakeholders to explore the future of tourism across the Thompson Okanagan and beyond.
“Strength lies in community, collaboration, and confidence,” says Ellen Walker-Matthews, CEO of TOTA. “This year’s Summit is an opportunity to unite as an industry, share insights, and explore bold ideas that will shape the future of tourism in our region. It is also about preparing our industry to meet opportunities ahead with confidence. I encourage all tourism professionals to join us in Kelowna this October and be part of these important conversations.”
Speakers and moderators include:
Colin Brost, Senior Director of Destination & Market Development, Tourism Sun Peaks
Janice Taylor, CEO, AH-HA Healing
Joe Baker, Dean, School of Business, Okanagan College
Rebecca Mackenzie, President & CEO, Culinary Tourism Alliance
Sam Samaddar, CEO, Kelowna International Airport
Katrin Coldwell, Contracting Manager, Jonview
Jennifer Horsnell, Senior Director, Destination Canada
Walt Judas, CEO, Tourism Industry Association of BC
Gordon Lovegrove, Professor, School of Engineering, University of British Columbia Okanagan
Tracy Zeisberger, Tourism Business Development Specialist (Moderator)
The KF Centre for Excellence provides a state-of-the-art backdrop for this year’s gathering, highlighting the importance of transportation, innovation and sustainability in tourism. Located adjacent to Kelowna International Airport, the venue offers on-site parking and a unique aviation heritage experience.
Register for a summit pass for access to include all sessions and the welcome reception
For details, agenda, and registration, visit www.totasummit.com.
__ Photo courtesy of tourismkelowna.com – Shawn Talbot Photography