Six months after our 2023 Food and Beverage Report was published, we look at how food and beverage manufacturers have performed so far this year, provide forecasts for the remainder of 2023 and early 2024, and highlight trends to watch moving forward.
Sales update
Sales numbers for the first half of 2023 (H1) were steady, with an increase of 8.4% for food manufacturing and 7.3% for beverage manufacturing compared to the same period in 2022 (Table 1).
Table 1: Food manufacturing sales are up in the first half of 2023, with growth rate likely to slow in the second half
Sources: Statistics Canada, FCC Economics
These are nominal sales numbers, meaning they do not account for inflation. Nominal sales growth can largely be attributed to the increase in the average manufacturing selling price as measured by the Industrial Product Price Index (IPPI). Until August, manufacturers’ selling prices for beverages had been running at over 10% growth Y/Y for months. In contrast, food manufacturing selling prices – which rose steeply during the pandemic due to increased demand and elevated input costs – have more recently been decelerating, with the August number coming in at just 2.5% Y/Y, the lowest growth rate in over two years. When accounting for inflation, growth for food manufacturers in H1 was 1.0% and -2.6% for beverage manufacturers.
Figure 1: Selling prices for food manufacturers are cooling, remain high for beverage manufacturers
Source: Statistics Canada, FCC Economics
Considering the large increase in nominal sales in H1, we see 2023 sales for the food and beverage sector at $164 billion (5.4% growth).
The food and beverage manufacturing industries are diverse, and the numbers in Table 1 reflect that. Though many sectors experienced double-digit sales growth, as noted above, much of that growth has come from higher prices. Grain and oilseed milling sales are forecast to decline in H2 2023 and H1 2024 because of an easing in prices for wheat and canola relative to the highs witnessed in 2022. Winery sales are still forecast to be 40% higher this year than in 2019, with increased volumes driving most of the growth, given that manufacturers’ selling prices have only increased 14%.
Margins are looking to be lower in 2023
Food and beverage manufacturing margins have been under pressure since 2019, and 2023 will be no different. While margins were compressed in 2021 and early 2022 because of rising input costs, they were/are now under pressure from the demand side of the equation, with real consumer spending declining due to higher inflation. Beverage margins will struggle more than food, with margins nearly 50% lower than in our base year 2019 (Figure 2). Note that margins can vary greatly by sector.
Figure 2: Food and beverage manufacturing gross margins under pressure in 2023
Source: FCC Economics, Statistics Canada
Trends to watch
Softening labour markets
The job vacancy rate (the number of vacant positions as a percentage of labour demand) for food wholesalers, food manufacturers, and foodservices operations has been declining since 2021/22, and the rates for food manufacturing and food wholesalers are in line with pre-pandemic averages.
Wage growth remains an issue for employers. For food manufacturers, the average annual increase in weekly earnings of employees from 2015 to 2019 was 0.8% per year, but in the last two years, average weekly wages have grown 4.6% per year.
Foodservice demand
It took a while, but earlier this year, real (i.e., inflation-adjusted) spending on food services returned to pre-pandemic levels (Figure 3). While this is a positive sign, spending is well below the pre-pandemic trend from 2009 to 2019.
With an economic slowdown occurring, this type of discretionary spending will struggle to grow. It could even contract if the slowdown turns into a recession. Here, we can look at history to gain some insights. During the recession of 2008-09, we saw a decrease of 4.6% in foodservice sales.
Figure 3: Inflation-adjusted foodservice sales back to pre-pandemic levels but below pre-pandemic trend
Slowing global economic growth
Exports are still strong in 2023, though lower than the last two years. Any global slowdown – particularly in the US, Canada’s largest agri-food trading partner – will impact export sales opportunities.
Looking for more insights and resources? Check out FCC Economics.
Graeme Crosbie, Senior Economist
