Orchard and Vine Magazine readers have a lot of 'pull' with tractor dealers, so when we publish our poll results, dealers and manufacturers listen. Every year we ask the dealers, brands and reps what's new and different, we compile the stats on Orchard and Vineyard model tractors, but this year we decided to ask our readers what went into their personal decision to purchase a new tractor. The overwhelming answer when it came to comments was service, the ability of the local dealer to follow up with parts, and support over the lifetime of the tractor.
HOW MANY TRACTORS DO YOU OWN
How Many Tractors Do You Own
"Price is a big factor, but not the only factor. Service is critical. A bargain tractor is no bargain if it breaks down at a critical time and the dealer is not sensitive to the urgency of getting it fixed. Sprays can't wait a week. Picking fruit can't be postponed."
WHEN WAS THE LAST TIME YOU BOUGHT A TRACTOR?
WHEN WAS THE LAST TIME YOU BOUGHT A TRACTOR?
On Research - "We also look at local support and talk to mechanics who fix them. Usually we have a specific purpose for a new tractor. We identify the products that are best suited to that purpose. Not every manufacturer has the best model for every application."
HOW MUCH RESEARCH DO YOU DO BEFORE MAKING A PURCHASE
HOW MUCH RESEARCH DO YOU DO BEFORE MAKING A PURCHASE
"The best product that makes working easier, safer and more comfortable to do combined with quality and reliability are what I look for."
DO YOU TEND TO BUY NEW OR USED?
DO YOU TEND TO BUY NEW OR USED?
"The decision is based on experience with the dealer in servicing, previous experience of the brand, and the price."
HOW IMPORTANT A FACTOR IS PRICE IN YOUR PURCHASE
HOW IMPORTANT A FACTOR IS PRICE IN YOUR PURCHASE
"Dealership is more important than the brand. If the local dealership is poor I will no longer purchase that brand."
DO YOU TEND TO BE "BRAND LOYAL"
DO YOU TEND TO BE "BRAND LOYAL"
"I am brand loyal to two brands not one. They both have different strengths in different applications. Quality of dealer is critical."
