19 Crimes Snoop Dog
Augmented wine labels.
You can’t judge a book by its cover, but you’ll soon be able to judge a wine by its label. A variety of companies are racing to outdo each other this year with wine labels that are far more sophisticated and informative.
The companies developing these new labels say consumers can get a lot of information from them by using QR codes or even Augmented Reality technology. The idea is to give buyers more insights into the products they are buying, as well as the production processes and conditions in which they were made.
One example is The Living Wine Labels app, which powers the “confessions” stories that are featured on bottles of 19 Crimes. One bottle of California red wine even offers the buyer some advice from 19 Crimes brand ambassador Snoop Dogg.
The company Sparflex has developed a new augmented reality wine foil, which magically launches animations and stories on smartphones directly from the label.
The California wine producer Rabble is also getting into the act, producing labels that come to life as animations, using medieval-styled illustrations.