Tastry
Tastry's founder and CEO, Katerina Axelsson in the lab, analyzing data sets.
Sommeliers and winemakers train for years to be able to discern which wines will appeal to customers, based on their individual preferences.
Now, a California startup company called Tastry has developed an AI program that can analyze wines, generate flavor profiles, and predict which wines a particular customer will like.
Tastry founder Katerina Axelsson says Tastry uses Artificial Intelligence (AI) to analyze tens of thousands of wines a year, generating a vast storehouse of data that can help winemakers target their products more effectively.
“Our business started to help winemakers,” says Axelsson. “Through our studies of changing wine consumption habits today, we saw how older customers have largely remained loyal, but the future of wine sales was an alarming mix of lost loyalties and confusion. So, we created experiences for everyone that are simple, fun and on the electronic devices they engage on.”
Tastry began by analyzing wine samples and identifying the thousands of compounds that combine to create a wine’s unique flavor profile. The program then uses machine learning to compare those flavor profiles with other wines in the database.
The company is also developing a mobile app that will allow potential clients to express their wine preferences, with that data going back to the winemakers, and allowing for more targeted wine profiles.