Paper Bottle Prototype
European beer giant the Carlsberg Group has unveiled two new research prototypes in their quest to create a sustainable beer bottle made of … wait for it … paper.
While it sounds counter-intuitive, Carlsberg and its research partners have developed two versions of its Green Fibre Bottle, which are the first 'paper bottles' to contain beer. Carlsberg also announced it has been joined by other leading global companies who are united in their vision of developing sustainable packaging through the advancement of paper bottle technology.
These developments are a key part of Carlsberg’s sustainability program, Together Towards ZERO, including its commitment to ZERO carbon emissions at its breweries and a 30% reduction in its full value chain carbon footprint by 2030.
Myriam Shingleton, Vice President Group Development at Carlsberg Group, said, "We continue to innovate across all our packaging formats, and we are pleased with the progress we've made on the Green Fibre Bottle so far. We're driven by our constant pursuit of better, to create more sustainable packaging solutions that help people to live more sustainable lives.”
