Wine Shopping
New changes mean vintners can list their wines with distributors in Quebec and Ontario.
An updated Liquor Control and Licencing Act came into force on Jan. 23, creating new opportunities for businesses, increasing convenience for consumers and enhancing the Province’s commitment to social responsibility.
“B.C. wines are gaining international recognition, we are seeing more breweries and distilleries creating jobs across the province, consumers are no longer restricted by outdated regulations. ” said John Yap, Parliamentary Secretary for Liquor Policy Review.
The Liquor Policy Review made 73 recommendations to update antiquated laws for British Columbians and reduce red tape. With the new legislation and regulations coming into effect, nearly 90% of the Liquor Policy Review recommendations have now been implemented.
For BC wineries the highlights of the changes include:
- Creating a new interprovincial trade agreement so vintners can list their wine with distributors in Quebec and Ontario.
- Allowing retailers to charge for liquor samples to recoup cost of sampling higher-end product.
- Allowing event organizers to apply online for a single Special Event Permit that covers multiple events over several days.
- All types of businesses, like barbershops, salons, book stores and art galleries, can apply for a liquor licence, giving them opportunities to generate new revenue.
- Non-licensees can mention liquor in advertising, as long as they aren’t promoting it. This permits the development of promotional materials, such as maps, apps and brochures to promote B.C.’s wineries, distilleries and breweries.
- Manufacturers may offer patrons liquor other than what is produced on-site