Cariboo Springs Lager
BC wineries and breweries are getting a major boost this year to help market their products.
From soil, sunshine and scenic vineyards to local small town brews, B.C. wineries and breweries are giving British Columbians a diverse sensory experience that is as extraordinary as the province itself.
The provincial government’s Buy Local program is providing 15 B.C.-based wineries and breweries with a combined total of up to $456,193 in funding to promote their local products through buy local projects, such as advertising campaigns and developing promotional materials.
One example is Pacific Western Brewing Company, which is receiving up to $30,844 of Buy Local funding. As B.C.’s largest independent, locally owned brewery, the company has crafted a beer made solely with ingredients from B.C. called Cariboo Springs Lager. The funding will help launch marketing campaigns and create promotional materials for the new brew.
The creation of Cariboo Springs Lager from local ingredients is supporting B.C.’s farmers and families that help make Pacific Western Brewing’s craft possible, while bringing a passion for local agrifoods and great tasting beer together.
“Pacific Western Brewing has always represented the strong history of BC brewing around the world. Now, we are taking a stand with our agricultural neighbours.” said Kazuko Komatsu, president and CEO, Pacific Western Brewing Co.
Pacific Western Brewing was established in 1957 on a fresh water spring in Prince George. Over the past 60 years, the company has achieved many milestones. The
brewery is bringing B.C. flavours to beer lovers all around the globe.
The Buy Local program has committed almost $1.6 million in funding to B.C.’s beer and wine industry since 2012 to support food security in B.C. and help local businesses grow and thrive in the competitive market.