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Launched as a one-day business conference and tradeshow for fermenters and distillers, Fortify (November 2018) at the Penticton Lakeside Resort inspired participants and confirmed the demand for professional development in the industry.
Conference coordinators were Sandra Oldfield, Elysian Projects, and Carolyn MacLaren, Business Alliance for Artisan Fermenters and Distillers.
“Together with our conference committee, we are gratified the Fortify Conference was a great success in year one,” said Oldfield. “Small producers of wine, beer, cider, and spirits came together to learn practical knowledge to better run their businesses. Combining different sectors makes everyone stronger and we are thrilled the participants saw value in collaboration as well.”
Supported by Buy BC, Fortify featured keynote, panel and workshop presentations from industry professionals and experts including a tradeshow. Themes and topics included finance and operations; human resources, government/regulatory; sales and marketing, and more.
Generous sponsorship ensured a robust program with breakfast, refreshment breaks, lunch, beverage tastings and a post Social and Networking Event.
Said Tyler Harlton, TH Wines, Summerland, “The sessions I attended were practical and offered information useful to small boutique operations as well as large enterprises. I stayed for the entire event and found it engaging right to the end.”
As for the tradeshow, exhibitor Nicole Martinez, Infuse I.T./VinStream, said, “I’ll be busy following up on the valuable leads.”
Fortify 2019 will take place at the Penticton Lakeside Resort & Conference Centre, Penticton, BC on Tuesday, November 19th, 2019. Visit fortifyconference.ca for details on Fortify Conference 2019.
