Holy Crap Cereal
The B.C. government’s Buy Local program program is delivering a combined total of up to $101,200 of funding to three local companies.
International Herbs Ltd. received $49,285 to increase local sales in the 2016 fiscal year as well as increase consumer awareness and recognition in the local community as a leader in the specialty produce industry. Activities include updating the company website, holding in-store demos, producing brochures and recipe cards, social media advertising and participating in tradeshows.
International Herbs is a young, exciting, and growing agricultural company supported by professionals in the fresh produce industry. As a small family-run operation in Surrey, the company offers a wide array of specialty products such as fresh culinary herbs, edible flowers, baby vegetables, baby lettuce and gourmet salads.
Left Coast Naturals received $42,143 to increase sales volume and revenue for Hippie Foods by developing marketing materials, new packaging for products and new branding efforts.
Left Coast Naturals, a manufacturer and distributor based in Burnaby, is producing organic and natural foods. The company distributes nearly 30 brands, 200 bulk foods, and two brands of their own - Hippie Foods and Left Coast Bulk Foods - to grocery, specialty and natural food stores throughout British Columbia.
HapiFoods Group Inc.received $9,799.00 to increase sales in the hospitality, vending and convenience store sector and in grocery stores with in-store demonstrations, developing marketing materials and launching a website campaign.
HapiFoods Group Inc. makes Holy Crap cereal. Creators of the artisan cereal, Corin and Brian Mullins, are a husband and wife team that started the company in 2009 and have grown the business in a few short years to an award-winning business success story. The gluten-free, vegan, certified organic breakfast cereals are made in the Gibsons. Their newest cereal, Blue, coming soon features local blueberries as the anchor ingredient.
The Buy Local program has received $8 million in B.C. government funding since 2012 to increase sales of locally grown and processed agrifood and seafood products within the province.
The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of British Columbia. Applications are available at: http://iafbc.ca/funding-opportunities/buy-local/