Picnique at JoieFarm
From five star restaurants to rustic picnic areas, Okanagan wineries are rightly renowned for adding value to the wine tasting experience.
And in May the JoieFarm Winery on Naramata Bench upped their game even farther with the opening of Picnique.
A sophisticated but light-hearted approach to the outdoor wine picnic, Picnique is led by Alex Sielmann, the owner of the Gorgeous Georgia’s Ice Cream bar.
The Picnique outlet is very simple; a small stand with a wood-fired oven, turning out great sandwiches, finger food, and authentically Neopolitan style pizzas.
JoieFarm was packed during our visit. The winery has successfully combined a casual fun atmosphere with gourmet quality food and you can buy a bottle of wine at retail to enjoy with your meal.
The winery supplies bocce balls and a bistro area on the patio, but a lot of the guests just pull up a blanket in the grassy picnic area. Also, dogs and families are welcome, and there’s a selection of sodas for the kids.
Picnique is yet another great example of Okanagan wineries innovating to provide a better experience for the customer, while creating more onsite demand for their products.