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Kitsch Wines Tree Planting
Kitsch Wines Unoaked Chardonnay and the 38,400 trees planted in Mahabana, Madagascar
Kitsch Wines is turning bottles into trees, helping plant 38,400 trees in Mahabana, Madagascar. These trees have helped sequester roughly eight tons of CO2, or the equivalent emissions of 1,800 cars driving for one year.
Kitsch launched their 2021 Unoaked Chardonnay on April 22, with five trees being planted for every bottle. The winery’s goal is to plant 60,000 trees this year.
Every tree planted is monitored and verified by @veritreeofficial to ensure the work is done. Built using blockchain technology, veritree is the world’s first, fully integrated platform allowing businesses to collect and manage ground-level data on conservation projects.
The planting partners, using veritree technology, securely plant and monitor the trees planted, creating jobs and ecosystem benefits for years to come. Each tree planted comes with a unique, trackable tree code.
On-the-ground data linked to each tree planted is verified and securely transmitted to the winery’s portal to track progress, showing its impact in real-time.
