OCP Haywire Rendering
Okanagan Crush Pad has literally gone Haywire, as the B.C. winery reopened in May under a new name and brand.
Okanagan Crush Pad has been among the top wineries in the Summerland area for many years, and also has acted as an incubator for other wineries by helping them with their crush.
But the company says the winery has entered into a new phase, reopening after a major renovation under the name Haywire Winery.
The name Haywire is already well known in B.C., as it came from one of the company’s long-standing brands.
Haywire had its grand reopening on May 11, with customers and local dignitaries attending to check out the new tasting lounge, a new label, and the rebranding of the company.
“The rebrand is a statement to our commitment to continue to take bold new steps forward as a winery team, and to continue to define a style of wine for the central Okanagan region — bright, lively, fresh, and uncomplicated,” says co-owner Christine Coletta.
Okanagan Crush Pad was the first custom crush pad in Canada, and as a result of its work roughly 50 new B.C. wineries were introduced to the Okanagan Valley. In 2009, they began creating their own wines, and since then the business has grown, expanding the space and adding a 139 sq.-metre tasting lounge in April.
“It was the perfect time to celebrate with a new name, a new label and a new look to the winery,” Coletta says.
The new packaging pulls from the mural artwork on the winery by Vancouver artist Scott Sueme — a stunning mural that runs 100 feet long and 20 feet high.”
Sueme’s work inspires the look, with the interior of the tasting lounge designed to celebrate his artwork, and even a few of his original pieces on display.
“We really appreciate the support shown to us and we look forward to another ten great years.” says Coletta. ν
