Yeehaw is what many Canadians and people from around the world will be shouting out at this year’s Calgary Stampede. Not only will they be hooting and hollering, they will be enjoying wine from one of our fine B.C. wineries.
Township 7 has been chosen as this year’s official wine sponsor of the 100th Anniversary of the Calgary Stampede, quite an honor. So, let’s tip our hats to them, as many visitors will be introduced to B.C. wine.
Earlier this spring, I had the opportunity to meet many growers, chefs, distributors and food producers under one roof at “Meet Your Maker”, an event put on by FarmFolk CityFolk. The fun part of the event was where you got to hear the stories from each grower in a speed dating style process. Their stories were so interesting it made me want to buy from every one of them, which clarifies the need for the buyer to hear more stories and feel emotional and knowledgeable about their food purchases.
So, this year, share more stories with your customers and spread other good stories that you hear. Drop in a pamphlet about your fruit varietal or food products -- how one tastily goes well with another, add a recipe or nutritional information. Think about how we buy luxury items from a new TV, to bath products. It’s about how they will make us feel. From soft sweet smelling skin, to watching the latest and largest, high tech 3D TV, marketing departments have it covered. You can too.
There is so much going on this summer with fresh fruit and veggies at the farm gate and farmer’s markets, restaurants serving up fabulous local food, and wine festivals across Canada let’s join together and support our neighbouring businesses and talk about the great stories we hear and the absolutely delicious food available to us.
