Lisa 0619
I spent an interesting morning at the museum the other day, doing some research by looking through past issues of the inaugural edition of Orchard & Vine magazine, ‘The Orchardist”, circa 1959. There were so many old photos and articles that made me say, “Wow, I had no idea that happened”.
I remember growing up hearing ‘an apple a day keeps the doctor away’. It was one of those phrases that were part of life growing up, but little did I know that phrase originated from a study during the early 1960’s at Michigan State University and published in the magazine; it was cool to see the write-up.
Today, studies are being done on adding more plant-based eating. Even bartenders are adding fresh fruits and herbs to their mixes and fruit wines have gained a larger audience.
It’s common for vegetarians and vegans to consume large amounts of fruits and veggies; three, four or more apples per day are easily the norm. Other fruits are also being consumed more and are gaining in popularity. The other day, I made a morning smoothie with; one ambrosia apple, 2 bananas, ½ cup of almond milk, it was so creamy and tasty. Other fruits known for their health benefits and eating in large quantities are; berries, grapes and melons.
What does all this mean for local fruit growers? I’m thinking, the higher consumption of fruit equals more demand and therefore more sales! Social media influencers are promoting eating more fruits and greens, that’s great news for growers.
The Canada Fruit Festival is happening August 9 - 12 in the Okanagan. There you will see huge influencers, making their living promoting plant-based eating.
Another historical piece of information that came to my attention from 60 years ago is the use of initials in people’s names; J.W. Hughes, R.P. (Tiny) Walrod. Today we are more casual, connecting on a first name basis instead of Mr. and Mrs. and saying hi in place of dear in our emails. But, in the spirit of this historic 60th Anniversary issue, this is L.B. Olson, signing off.
Enjoy the magazine!