April is Wine Month
The sun shines brighter, for longer, the winter coats get tucked to the back of the closet, and there is that special smell in the air that means spring is here. These signs of the season changing can’t help but spark a shift in you, a reflection of the transformation taking place outside your windows.
The vineyards of BC wine country emulate that shift, with the warmer days awakening the vine and ushering the start of a new growing season. With a hopeful eye on (and likely daily walks through) their vines, winegrowers still have unfinished business in the cellar, with many 2021 or prior vintages now crafted to perfection and ready to bottle. Spring not only signifies the beginning of the growing season in the vineyard, but also the celebration of spring wine releases.
Throughout the month of April, Wine Growers British Columbia (WGBC) will celebrate the passionate, hardworking winemakers and grapegrowers that craft stunning wines vintage after vintage. Through marketing, communications, and advocacy efforts, WGBC will seek to encourage the thriving Buy Local tendencies of Canadians.
As part of that effort, WGBC is thrilled to launch ‘A Year in the Life of a BC Wine Farmer’, a high-value production video series, bringing viewers into BC wine country to accompany real-life BC winemakers on the journey through a growing season, all captured beautifully on film. To kick off the festivities of BC Wine Month, pour a glass of BC wine and explore the A Year in the Life of a BC Wine Farmer video series on winebc.com.
A Year In The Life: BC Wines In Summer – Full Feature
BC wine lovers can also enjoy complimentary access to the Wines of BC Ambassador Program Course Level One in honour of BC wine month. The online certification course is designed for those making, growing, serving, or simply enjoying BC wine, so level up your BC wine knowledge in time for wine touring season!
To access the Ambassador Program Course Level One Online , use the promo code BCWINEMONTH
“After a year of dynamic challenges, we begin this BC wine month with renewed optimism,” says Miles Prodan, President and CEO, Wine Growers British Columbia, “We look forward to welcoming back wine tourism, and BC wine country is ready and waiting, with many wineries offering elevated tastings and tours as well as unique events, there is something for everyone to enjoy. The resiliency and hard work of those growing, making, and serving BC wine deserves wide and heartfelt recognition which Wine Growers British Columbia will continue to spotlight, attracting consumers to buy and visit BC.”
Everyone can revel in and celebrate BC Wine Month! This April, reference the Wines of BC Events Calendar, the award-winning Wines of BC Explorer App, the new Wines of BC Ambassador Program Course Level One online certification and Wines of BC social media @WineBCdotcom to support, learn and experience local BC wine country as we collectively raise a glass to the creativity, pride and passion that goes into every bottle of BC wine.
Happy BC Wine Month!
