Textured Wine Designs
The global packaging giant Ardagh Group believes both the look and the ‘feel’ of bottles are critical when consumers choose one wine over another.
So Ardagh has introduced three new textures that can be applied to a variety of wine bottles. Ardagh’s new REMO™, CUADRAS™ and VINA™ designs deliver an emotional connection to the consumer using unique shapes and textures, thus establishing a more interactive consumer experience. The designs provide inspiration and ideas to wineries interested in using textures to create brand differentiation on store shelves.
“Innovative bottle designs provide wineries with opportunities for differentiation in today’s market,” said John T. Shaddox, Chief Commercial Officer for Ardagh’s North American Glass business unit. “Ardagh’s new glass wine bottle options leverage a modern, premium look and feel that respond to consumer interest.”
Ardagh has been producing 100 per cent and endlessly recyclable glass bottles for more than 125 years, starting in the United States. Ardagh now offers a wide selection of premium wine bottles in a variety of colors, sizes, styles and finishes which are produced from its glass manufacturing facilities located in the heart of the major wine-producing areas in North America.
To view Ardagh’s extensive wine bottle stock portfolio, visit ardaghgroup.com/wine2020.
