Photo by Kirsten Walkal
Tinhorn Creek Winery Barrel Room
Tinhorn Creek is providing a good example of how the Buy Local program can help BC wineries and value-added farm producers.
Tinhorn Creek applied for and received $25,000 to help market a new wine being released this year.
With funding up to $25,000, the company is creating brand concept and design for the new product.
The funding received will be used to launch a campaign to promote the new wine release and to host tasting events for media and trade representatives to increase awareness of Tinhorn’s products and brand.
“With the support of the Buy Local program, Tinhorn Creek was able to develop a program focusing on innovation in our vineyards and cellar, and then package these micro-lot wines for the enjoyment of our customers,” says sales and marketing manager Jan Nelson.
“These wines will also be shared with media and influencers in order to promote awareness and help advance the reputation of the B.C. wine industry as a world-class wine growing region.”
The Buy Local program is offering $8 million in funding for 2017/2018 for operators in the agriculture, food and seafood sectors. Funding is primarily geared toward enhancing local marketing efforts.
If you’d like to find out more about grants from Buy Local, go to http://iafbc.ca/funding-opportunities/buy-local/